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    10 Reasons Why No One's Reading Your Blog

    27th July 2018

    Do you ever stare at your analytics in awe at your low traffic figures?

    Yes?  It's something we’ve all done, especially when first starting out. Successful bloggers make it so easy, don’t they? It makes you question, “what am I doing so wrong?”

    We have all struggled in our blogging journey, even Zoella. So, don’t fret! No blog becomes successful overnight - it takes a hell of a lot of time and commitment in developing a sustainable blog and audience.

    If no one is reading your blog or you generally want to grow bigger and better, then this post is for you.

    These 10 reasons and tips will get you rolling;

    #1 Your content is invaluable

    There’s no point blogging if your readers don’t get something out of you. Perhaps your blogs are too generic, too short/long, unhelpful or unoriginal? A useful tip is to find a niche and brainstorm loads of content ideas - you can never have too many!

    Before you start a blog, ask yourself, does this article have a purpose? Will it help people? Will it get people talking? If you can answer yes to all these questions, you know you’re on the right track.

    #2 You are inconsistent

    When it comes to blogging, you have to be consistent. There’s no point putting out one blog every 1-2 months. Yeah, it might do alright but to gain a sustainable blogging platform, you have to post regularly to gain loyal readers. This is normally considered as 1-3 times a week.

    Creating a content calendar is a useful way to keep up to date with your blog and avoid falling down the inconsistency trap. It also helps you avoid the almighty writer’s block as all your blog ideas are filled in your calendar for the weeks to come.

    Source: Hootsuite

    #3 Your site is chaotic

    If users click on your landing page and then go to find related content and realise there is nothing else they want to read then you are somewhat in trouble.

    You’ve got to find your niche when it comes to blogging (e.g. marketing, fashion & beauty, food etc) and better still, understand your target audience to a T! This way you’ll be better at judging what content your readers will be interested in, and helping you increase your blog traffic and engagement.

    You ideally want your readers to have the desire to read every article on your blog so make sure you do your best to create quality, curated content.

    #4 You don’t utilise social media

    You’ve got to use social media to promote your blog - it’s stupid to think otherwise!

    Yeah, you’ll get traffic from SEO (if you’re optimising correctly, see below), but social media is where you’re likely to gain quality readers and build a relationship with your audience.

    Also, don’t just share your blog once. This is a common mistake many bloggers make - not everyone is going to see your one tweet. Share it multiple times with different titles and hashtags - this way it doesn’t get repetitive on your timeline, and those who don’t follow many people will not get tired of seeing the same tweet on their timeline.

    Our latest blog post is on how to increase your #instagram #engagement https://t.co/focx08jZXv #socialmediamarketing

    — Gecko Agency Ltd (@wearegecko) June 21, 2018

    Struggling to get the likes you want? Check out our blog on how to instantly increase your @instagram engagement & conquer the dreaded algorithm... https://t.co/focx08jZXv

    — Gecko Agency Ltd (@wearegecko) June 28, 2018

    #5 You have a poorly designed website

    Growing your audience can be tough when your site is messy, hard to navigate and overall has a poor web design. Users will value you and your content much more if your site looks professional, stylish and is easily navigable.

    Top tip: Use the colours of your brand and make sure your text formatting is consistent throughout your site. Ensure users can find what they’re looking for with clear headings and subheadings.

    Check out our article on our The 5 Best Creative Websites We Love and Why for inspiration on how you can transform your website for the better.

    #6 Your headlines are weak

    You’re not going to get any clicks on your blogs if your headlines are poor and don’t draw people in.

    You need to be creative with your headlines. Using adjectives (best, ultimate, essential, killer) and numbers (e.g. 10 Reasons Why No One’s Reading Your Blog) is effective in encouraging clicks to your site. Keep your titles short and to the point and most importantly, make sure your title reflects your landing page content. No one likes a clickbait.

    Need help getting started? Check out our list of 31 headlines you can use right now.

    #7 You are not optimising for search engines

    Think you’ll only get your traffic from social media sites? Well, you’re wrong. To grow your blog and audience, you need to optimise your posts for SEO.

    Start by carrying out keyword research. This way you’ll be able to find the most searched keywords relating to your blog topic. Use these keywords throughout your blog and most importantly in your title tags and meta descriptions to encourage click-throughs.

    It’s also important to optimise any images you use on your site. Include keywords in the file name and complete the alternate text field with a brief description of the image, and not forgetting to use the high performing keywords.

    #8 You have a lack of / poor imagery

    Imagery is what makes a blog a little more exciting than just pages and pages of text. It conveys your overall tone, style, branding and even personality.

    You don’t need a fancy camera or a photographer to take your blog photos. An iPhone is good enough.. a creative eye and some basic editing skills will do the job.

    Alternatively, you can use stock images or screenshots of your work which is what we normally tend to use. Just make sure you do thorough research when using stock sites, no one likes a cheesy, staged image, do they?

    #9 You have a slow site

    If you have a slow site then you’re not going to have much luck in gaining the traffic and recognition you want.

    As mentioned before, make sure you optimise your images. Large file types will slow down your site massively. Switch off the plugins you don’t use, minify HTML, CSS and JavaScript and enable caching are a few other things you can do to speed up your site.

    Once these changes have been made, you are likely to see a big increase in traffic to your site and leave your users feeling satisfied.

    #10 You have no personality

    Ok, you do.. but does your content?

    Everyone wants to read something that makes them laugh or smile. Showing your true self in your writing will help you grow your audience and build relationships with other brands and customers.

    Are there any reasons we’ve missed? Have you experienced no one reading your blog and now your audience is growing? Tell us your story, tweet us @wearegecko!

    - Gillian

    27th July 2018 Share This:
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    Author
    Gillian Wylie
    Junior Digital Marketing Manager
    Gillian is Gecko’s Junior Digital Marketing Manager. When she is not learning all things digital, she enjoys regularly going to gigs and experimenting with fashion trends.
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