Do you ever stare at your analytics in awe at your low traffic figures?
Yes? It's something we’ve all done, especially when first starting out. Successful bloggers make it so easy, don’t they? It makes you question, “what am I doing so wrong?”
We have all struggled in our blogging journey, even Zoella. So, don’t fret! No blog becomes successful overnight - it takes a hell of a lot of time and commitment in developing a sustainable blog and audience.
If no one is reading your blog or you generally want to grow bigger and better, then this post is for you.
These 10 reasons and tips will get you rolling;
#1 Your content is invaluable
There’s no point blogging if your readers don’t get something out of you. Perhaps your blogs are too generic, too short/long, unhelpful or unoriginal? A useful tip is to find a niche and brainstorm loads of content ideas - you can never have too many!
Before you start a blog, ask yourself, does this article have a purpose? Will it help people? Will it get people talking? If you can answer yes to all these questions, you know you’re on the right track.
#2 You are inconsistent
When it comes to blogging, you have to be consistent. There’s no point putting out one blog every 1-2 months. Yeah, it might do alright but to gain a sustainable blogging platform, you have to post regularly to gain loyal readers. This is normally considered as 1-3 times a week.
Creating a content calendar is a useful way to keep up to date with your blog and avoid falling down the inconsistency trap. It also helps you avoid the almighty writer’s block as all your blog ideas are filled in your calendar for the weeks to come.
#3 Your site is chaotic
If users click on your landing page and then go to find related content and realise there is nothing else they want to read then you are somewhat in trouble.
You’ve got to find your niche when it comes to blogging (e.g. marketing, fashion & beauty, food etc) and better still, understand your target audience to a T! This way you’ll be better at judging what content your readers will be interested in, and helping you increase your blog traffic and engagement.
You ideally want your readers to have the desire to read every article on your blog so make sure you do your best to create quality, curated content.
#4 You don’t utilise social media
You’ve got to use social media to promote your blog - it’s stupid to think otherwise!
Yeah, you’ll get traffic from SEO (if you’re optimising correctly, see below), but social media is where you’re likely to gain quality readers and build a relationship with your audience.
Also, don’t just share your blog once. This is a common mistake many bloggers make - not everyone is going to see your one tweet. Share it multiple times with different titles and hashtags - this way it doesn’t get repetitive on your timeline, and those who don’t follow many people will not get tired of seeing the same tweet on their timeline.