In the ever-changing landscape of digital communication, businesses must continually adapt to new platforms and mediums to connect with their audience effectively. The latest entrant in this sphere is Threads", a new text-sharing app introduced by Facebook. Threads appears to be a rival to Twitter, boasting a very similar layout and functionality.
But should businesses take the plunge and divert their energies to this new platform? Or should they stick with the tried and true Twitter?
As per Facebook's announcement today on July 6, 2023, Threads had a fairly impressive debut, garnering 10 million users on its first day. However, this number still pales in comparison to Twitter's 450 million active monthly users. Indeed, the 10 million figure represents only 2.2% of Twitter's user base.
Given this stark comparison, it may be tempting for businesses to stick with Twitter. After all, it's where the majority of their audience currently is. However, it's also worth noting that in the world of digital platforms, shifts can occur rapidly. Facebook, with its considerable resources and established social media infrastructure, has the potential to grow Threads rapidly.
At this early stage, we would recommend businesses not to abandon Twitter but to keep a close eye on Threads' progress. Twitter has a proven track record and a significant user base, which still makes it a crucial platform for businesses to maintain their presence.
Nevertheless, there is a low-risk way for businesses to tentatively dip their toes into the Threads pool. Businesses should consider signing up for Threads to reserve their preferred name or handle. It's a minor time investment that could pay dividends in the future if Threads gains significant traction. The sign-up process is simplified for those businesses that already have an Instagram account, as they can just log in with that.
In conclusion, we're not advocating for businesses to jump ship from Twitter to Threads just yet. But it's wise to be prepared and be a part of the platform from the early stages. You never know which platform will take off and become the next big thing. As the digital landscape continues to evolve, businesses should remain flexible, alert, and ready to adapt to new opportunities as they emerge.