As a publishing house who's USP is their flexibility and ability to meet almost every request, the irony was not lost on Pinpoint Scotland that their website and management system was the polar opposite.
Initial analysis showed us the websites had major navigational issues and inconsistencies that were confusing and frustrating to the user.
Our feature rich Gecko Development Library would remove some of the challenges their old infrastructure presented, such as our news/article widget that allowed them to publish company news articles once and be displayed on all 4 sites.
We designed and implemented one website style that is mobile friendly and can be used for all four sites, making them faster and easier to navigate.
We built a Content Management System using our Umbraco framework that is easy to use and allows Pinpoint Scotland to manage multiple websites from one platform.
We carried out keyword research before producing content for one of websites, which allowed the client to use this as a guide when producing content for the other three sites.
