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    • +44 (0) 131 240 3390
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    Pinpoint Scotland

    One content management system, four websites

    Case Study
    Pinpoint Scotland needed a CMS to update 4 websites at once

    As a publishing house who's USP is their flexibility and ability to meet almost every request, the irony was not lost on Pinpoint Scotland that their website and management system was the polar opposite.

    The Project
    Develop a CMS that can manage all four websites and allow sharable content
    Their previous infrastructure had too many platforms that needed to be managed and updated individually. They had no functionality to share and publish content once across all sites, which meant they wasted valuable hours duplicating work.
    • Discovery
    • Identify Challenges

      Initial analysis showed us the websites had major navigational issues and inconsistencies that were confusing and frustrating to the user.

    • New Features

      Our feature rich Gecko Development Library would remove some of the challenges their old infrastructure presented, such as our news/article widget that allowed them to publish company news articles once and be displayed on all 4 sites.

    • Production
    • Redesign

      We designed and implemented one website style that is mobile friendly and can be used for all four sites, making them faster and easier to navigate.

    • Umbraco Build

      We built a Content Management System using our Umbraco framework that is easy to use and allows Pinpoint Scotland to manage multiple websites from one platform.

    • Content Population

      We carried out keyword research before producing content for one of websites, which allowed the client to use this as a guide when producing content for the other three sites.

    • Services
      • Design
      • Umbraco Development
      • Digital Marketing
      • Website Hosting
      • Web Support
    Pinpoint Scotland
    Less Admin, More Reach
    The Results
    A website that has given Pinpoint full control over their content, with the confidence to use it
    "Gecko really helped by putting together a website that works for us now and for the future as our products develop."
    Caroline Elder
    Director

    Gecko Agency (Edinburgh & Chester)

    hello@wearegecko.co.uk
    t: 0131 240 3390

    t: 0131 240 3390

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