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    Fluorotec

    How we helped shape the visual and functional side of Fluorotec's digital presence

    CASE STUDY
    Making the most of their brand

    We've worked with AFT Fluorotec for over 5 years now and part of that work has been creating a variety of assets and tools for the website. This case study looks at some of our creations to give you an idea of what it is we do.

    How Design & Development Interact with Marketing
    We created a suite of beautiful assets for the company to use
    Our marketing service draws from the experience of our Design and Development teams to produce an array of useful assets for our clients.
    • Website Graphics
    • Property Icons

      The company creates components from over 500 grades of material, each with different properties. We've created a suite of icons to represent these throughout the website.

    • Promos

      Pages in Umbraco are constructed from a range of components - promos are used to encourage visitors to navigate to other areas of the website.

    • Call To Actions

      Each key page has a call to action, which we've designed using a range of product photos and graphics.

    • Infographics

      Sometimes it's easier to communicate complex messages and data through the use of images and on-brand graphics.

    • Social Media
    • Materials

      We created a range of social media image cards to communicate the range of different materials the company works with. These are shared regularly alongside other content on their social media channels.

    • Services

      Similar to the materials images, we've created a set of service related images to better communicate the key services offered by the company.

    • Online Tools
    • Cost Saving Calculator

      One service the company offers is coatings for professional baking equipment. This simple calculator lets potential customers see how much they could save by using Fluorotec's superior and high quality coatings vs the cost of having to replace baking trays.

    • Seals Search Tool

      Fluorotec also produce high quality seals - a range of standard profiles and a custom seal design service. This tool allows visitors to quickly search standard seals profiles by product number.

    • Chemical Compatibility Tool

      Many of Fluorotec's customers will ask for advice on which material to use for a particular purpose - this simple tool lets visitors to the site check each material against chemicals to determine how compatible it is.

    • Other Designs
    • Corporate Timeline

      We working with Fluorotec to design a corporate timeline vinyl graphic for their headquarters. The simple timeline will communicate the history of the company to visitors, using their brand colours.

    • Business Cards

      We've designed a number of business cards for the client over the years and most recently mocked up innovative and interesting clear plastic cards for them.

    • Print Adverts

      We've produced a number of half and full page print adverts for the company, each focusing on different service areas and concepts.

    • Services
      • Graphic Design
      • Custom Development
      • Content Marketing
      • Social Media Marketing
      • Content Creation
    Creating valuable content was key
    The only way to build authority and drive traffic
    The Results
    A suite of well designed assets that communicate complex messages through images and on-brand graphics.
    "We have been working with Gecko for a number of years now and they have really taken on the role of 'Brand Guardians' for our business. They continue to come up with creative solutions to enhance our brand presence, such as designing social media graphics and web infographics that help us communicate complex and technical messages effectively."
    Mike Crow
    Director

    Gecko Agency (Edinburgh & Chester)

    hello@wearegecko.co.uk
    t: 0131 240 3390

    t: 0131 240 3390

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