CASE STUDY
DM Property wanted to start 2020 with a bang. New year, new website, new branding.
Previously operating under the one umbrella, DM Property was ready to evolve by creating a new stand-alone website, complete with a new brand design.
DM Property
A fresh brand design and a website that delivers more
The Project
Delivering a new website packed with features and creating a brand that stands out from the rest
The DM Property function has long sat under the main Drummond Miller website and branding. With the Property team having more complex website needs, such as API integrations, they decided that it was time to create a new, separate property website, complimented with a new brand that would stand out amongst its competitors.
- Concept
- Research
The first step in our design process was to carry out research into the Edinburgh property market and see where DM Property wanted to position themselves.
- Brand Development
We then produced a Brand Development presentation, which we used to allow DM Property to visualise how our suggested brand ideas would look in the real world.
- Design
- Brand Colours
We opted to use blue and green as the main colours of the branding so as to retain the relationship with the existing Drummond Miller brand. However the darker shade of blue and vibrant green offer a more contemporary feel.
- Logo
Born through the concept of 'delivering more', we created a striking logo that manages to seamlessly blend with the existing Drummond Miller brand.
- Iconography
We've designed and created a whole suite of new icons to use across the site, which can also be used in infographics and other shareable media.
- Print Media
As part of the launch plan, we've produced a number of designs for the company to use on printed materials, including bus adverts, billboards, for sale boards and window displays.
- Development
- Umbraco 7
The new site was built using our extremely user friendly Umbraco 7 framework. Having previously been built using Umbraco 4, we have been able to introduce almost endless amounts of new features and functions.
- API Integration
As part of the development process, we integrated with a 3rd party cloud-based Estate Agency management system, which Drummond Miller Property use to upload property listings to their website.
- Services
- Brand Strategy
- Design
- Development
- API Integration
- Ongoing Support
Drummond Miller Property
Delivering More.
The Results
A stunning new website with a contemporary brand that combines appealing aesthetics with user experience
"We can't thank Gecko enough for their dedication and patience throughout the process of rebranding. They made everything incredibly easy and always surprised us with clever ideas and options that we would never have explored independently. We are delighted with our new brand and dedicated property website and are enjoying the positive feedback from both new and existing clients."
Francesca Hill
Assistant Property Manager, DM Property
Assistant Property Manager, DM Property
