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    Edinburgh

    Black Isle Brewing Company

    An exciting new brand and a slick e-commerce platform for Scotland’s much loved organic brewery

    CASE STUDY
    Black Isle Brewery Company wanted a new brand & website that reflected their ethical and planet conscious philosophy

    Having worked with Black Isle Brewing Company previously, we were delighted they approached us again to create a fresh new brand design alongside the delivery of a new e-commerce platform that was simple to use for both customers and website administrators.

    The Project
    Putting in place a secure a technical foundation that can be built upon for both marketing content AND increasing sales
    Black Isle Brewery wanted to make it as easy as possible for their customers to navigate their website and find what they were looking for. The goal was simple: design and build a good online experience for buying beer! Here's how we created a new CMS and integrated a new e-commerce system, whilst simultaneously refreshing their brand to reflect their ethos.
    • Concept
    • Brand Personality

      As part of the creative brief process, we worked with Black Isle to really draw out the brand and ethos of the business. As part of these, we discovered what brands they felt had similar values to them and were able to use this to shape our design process.

    • Design
    • Mobile-first Design

      We adopted a mobile-first approach to creating a frictionless online shopping experience for Black Isle customers.

    • Aesthetics guided by philosophy

      The design is underpinned by a modern yet 'earthy' aesthetic that reflects the ethical and planet conscious philosophy of Black Isle.

    • New Brand Colours

      To meet the earthy aesthetic that Black Isle was looking for, we went for neutral tones and these mixed perfectly with the punchier pieces of product artwork.

    • Build
    • Umbraco 8 CMS

      The new site was built using our Umbraco 8 framework, allowing Black Isle Brewery Company to create unlimited pages, customisable tables and a whole host of other features.

    • Vendr Integration

      We integrated the site with the Vendr e-commerce system - which allowed us to create unlimited payment methods as well as create custom payment providers.

    • Payment Flexibility

      We used Stripe for the payment gateway, which enables the user to stay on the site when making a payment, instead of being redirected to another site.

    • Services
      • Brand Design
      • Development
      • Custom Integration
      • Support
    Black Isle Brewing Company
    Making world class organic beers
    The Results
    A modern, yet 'earthy' aesthetic with a frictionless online shopping experience
    "We have worked with Gecko for a number of years so it was an easy decision to engage with them again when we were looking to refresh our brand and build our brand new e-commerce site. We set them the goal of building a good online experience for buying beer, and they have certainly delivered! We are delighted with the new platform and the design of the updated brand."
    Aidy Fenwick
    Marketing Manager

    Gecko Agency (Edinburgh & Chester)

    hello@wearegecko.co.uk
    t: 0131 240 3390

    t: 0131 240 3390

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