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    SiMBA

    Simpson's Memory Box Appeal

    CASE STUDY
    “We want to take control of our content and position our services better”

    SiMBA had an old dated website that they relied on their their web partner to update for them. It wasn’t responsive and didn’t reflect the full spectrum of services that they can offer to families who have lost a child.

    What We Did
    An easy-to-update website that clearly presents the services the charity offer
    Easy-to-update websites are what we do here at Gecko every day. But we soon discovered that for a charity who often say they simply ‘provide memory boxes’; their services were very far reaching.
    • Discovery
    • Identify Challenges

      The old website had lots of content but some users had difficulty finding the information they were looking for. It was impossible for staff to update the site and they wanted to be able to take control over the management and publish to it more regularly.

    • New Features

      As part of our Discovery phase, we found that the SiMBA team had some challenges with their existing website and we knew we could overcome them with a new Umbraco site. For example, they wanted to display their services on a map so users can see which are close to them, and they also wanted to be able to receive requests from users online.

    • Strategy
    • Site Architecture

      After researching the existing content and getting a good understanding of how the site was likely to be used in the future, we were able to advise on a new architecture for the website that would help to guide users quickly to the content that matters to them.

    • Production
    • Redesign

      Following the design brief, we developed visuals for the new site; the existing brand and style was to be reflected with a fresh, clean look that enhanced the user experience taking in to account the new site architecture and features we’d be developing.

    • Build on Umbraco

      The old site had to go, it no longer met the needs of the organisation. We chose Umbraco 7 to give them a CMS that was easy to use and and gives them complete control over their content and how it’s presented.

    • Content Population

      Using the new site architecture we were able to repurpose all of the content from the old website and build up new and important areas of content that we identified as being important during the Strategy phase.

    • Pre-launch
    • Training

      Although enthusiastic, the team were initially nervous about the prospect of learning to use a CMS for the first time. They needn’t have been as our team were able to walk them through updating their site at a tailored training session and they left as fully fledged ‘web-editors’.

    • Post-launch
    • Technical Support

      We continue to support the team, providing technical support whenever questions or issues arise and providing guidance on the best way to deliver content to their users.

    • Services
      • Site Architecture
      • Design
      • Umbraco Development
      • Content Population
      • Training
      • Website Support
      • Website Hosting
    Simpson’s Memory Box Appeal
    Helping to gather timeless memories
    The Results
    More Control, More Confidence for the SiMBA Team
    "Our old website was very confusing and very difficult to navigate so Gecko's expertise in understanding the user journey was vital. We now get so many comments regarding the services of SiMBA which people have found from easily navigating our site. We want to help bereaved parents in any way that we can and by easily being able to find what they are looking for really makes a big difference. Updating the website is really simple, meaning we are able to update the day to day content ourselves, however with anything more complicated, it's great to know Gecko are always on hand to help us when needed."
    Sara Fitzsimmons MBE RM
    Chief Executive Officer

    Gecko Agency (Edinburgh)

    hello@wearegecko.co.uk
    t: 0131 240 3390

    t: 0131 240 3390

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