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    Edinburgh

    Hadden Rankin

    A redesign and rebuild using our latest Umbraco 8 framework

    CASE STUDY
    2020 saw Hadden Rankin embark on a brand redesign and wanted a brand new website to go along with it

    One of our longest standing clients, Hadden Rankin approached us at the beginning of 2020 looking to upgrade their website, which included coming up with a design that felt much more up to date.

    The Project
    A simple, clean redesign and build that achieves the goal of increasing traffic and enquiries
    With a really old Umbraco framework that needed updating, Hadden Rankin enlisted our help to not only build a new site, but improve their tone of voice and messaging by completely refreshing and re-invigorating the design.
    • Concept
    • Research

      We started our project by going through the research process again, asking Hadden Rankin to tell us about their brand, their customers and the type of content they will be producing.

    • Design
    • Brand Essentials

      We retained the essential elements of their brand (the logo and purple/green colour palette), however we reintroduced these in a much lighter and more considered way.

    • Signature Homepage Illustration

      On the home page we worked the Hadden Rankin brand element into a nice unique signature illustration, that encapsulates the area they operate in (Edinburgh property market).

    • User Journey

      A key part of the redesign was looking at the user journey on the site. We redesigned the navigation structure, clearly signposting the way for the different segments of their audience.

    • Development
    • Umbraco 8 Build

      The new site was built using our latest Umbraco 8 framework, which allows for unlimited page creation. customisable tables and a whole host of additional features.

    • API Integration

      As part of the development work, we integrated with a 3rd party Estate Agency management system, which Hadden Rankin use to upload property listings to their website.

    • Services
      • Design
      • Web Development
      • API Integration
      • Ongoing Support
    Hadden Rankin
    Real experts. Really friendly.
    The Results
    A new website that clearly expresses their tone of voice and messaging
    "We've been a client of Gecko's for many years now and at the start of 2020 we entrusted them again with the design and build of our new property management website. We knew we needed to refresh our brand and we are delighted with the end result. Gecko really understood the tone of voice we were trying to achieve and managed to retain our core brand essentials whilst still bringing it up to date . Not only does it look good but the functionality improvements make it super easy to use."
    Kate Podles
    New Business and Investments Executive

    Gecko Agency (Edinburgh)

    hello@wearegecko.co.uk
    t: 0131 240 3390

    t: 0131 240 3390

    Head Office

    Orchard Brae House
    30 Queensferry Road
    Edinburgh
    EH4 2HS

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