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    Cattanach

    Brand design that is unique, contemporary and flexible

    CASE STUDY
    Cattanach needed a brand redesign to truly reflect their mission & values

    As an endowed charity who promote the healthy emotional and physical development of very early years children, Cattanach came to us to looking for a brand redesign that perfectly captures what they do.

    The Project
    A simple, fresh design that perfectly blends contemporary and traditional
    Having outlined 2020 as a year of change, improvement and new ambition, Cattanach approached us to deliver a brand redesign that was contemporary and instantly recognisable, whilst retaining their Scottish association. It also had to be flexible, working seamlessly across all channels, mediums and applications.
    • Concept
    • Research

      The first step in our design process was to carry out research into other charity organisations and funding providers, giving us insight into the industry Cattanach operate in.

    • Values

      The aim of the new design was to express their brand through their four key values; Love, Integrity, Consideration and Hope. We kept these values at the forefront of our design process.

    • Design
    • Logo

      Born through the concept of strengthening relationships, we developed a new logo that represents the four key values whilst retaining their Scottish association.

    • Brand Colours

      We used a modern dress tartan as inspiration for the new brand colours. We incorporated four colours into the design, tying it together with Cattanach's four key values.

    • Strapline

      The strapline not only had to convey Cattanach's purpose, but it also had to compliment the logo aesthetically. 'Better Starts, 'Better Futures' ties in with the four values whilst also framing the logo perfectly.

    • Media
    • Web

      We designed and developed new content pages for the website, as well as icons and infographics that help to convey the company's key messages.

    • Print

      We also designed print work for Cattanach, including posters, leaflets and other direct mail items.

    • Letterheads & Business Cards

      Our design work extended to producing a range of business supplies, that included branded letterheads and business cards.

    • Services
      • Brand Strategy
      • Design
      • Web Development
      • Brand Assets
      • Content Support
    Cattanach
    Better Starts, Better Futures
    The Results
    A unique & contemporary brand that works seamlessly across all channels
    "Working with Gecko has been brilliant and we are delighted with our new website. At the outset of our brand redesign, we set Gecko the goal of creating a design that really reflected our mission and values and they have certainly delivered on that. The team took great care to understand our organisation and helped us identify what we (and our service users) actually needed rather than what we thought we wanted. Everyone is a pleasure to work with and the feedback from our Board, service users and partners has been great."
    Dr Sophie Flemig
    Chief Executive

    Gecko Agency (Edinburgh & Chester)

    hello@wearegecko.co.uk
    t: 0131 240 3390

    t: 0131 240 3390

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