With their old website not providing the functionality to provide their customers with online catalogues of curated book lists, Bookspeed were wasting valuable time and resources manually producing bespoke catalogues for each individual customer.
The project began by outlining three key goals that needed to be achieved, including custom development of the online catalogue feature with ability to integrate with a 3rd party application, a new web build with redesign, all while improving customer and user experience.
The first step in developing the custom feature was understanding what information needed to be pulled through from their Microsoft Dynamics NAV database and how it needed to be displayed.
Our custom Umbraco development allowed for curated lists of books to be published in an online catalogue, that could be tailored by different categories and collections to each individual customer.
We carried out a rewrite of the existing Microsoft Dynamics NAV database integration to increase the data that could be pulled through to the website, including things like book size and front cover images.
Our redesign followed Responsive Web Design practices to ensure Bookspeed users have a seamless experience on any device.
We redesigned the dashboard page for logged in users - providing them with easy access to repeat orders and offering personalisation options such as favourite categories.
