Whether you love it or hate it, Valentine’s Day is soon approaching. However, instead of doing some cheesy article or gift guide, we thought we’d put a spin on it and tell you the reasons why we love social media. We couldn’t live without it, after all!
Here are our Top 8 Reasons to Love Social Media:
We have a connection...
Social media is a great opportunity for you to connect and network with people from all over the world.
Whether it is keeping in contact with your friends and family on Facebook, connecting with industry like people on LinkedIn or even just seeing what your idols or role models are up to on Twitter and Instagram, social media can bring you closer together.
I can be myself...
Social media allows you to express your individuality. Many people are reluctant to voice their views and opinions, so social media can allow them to do so without feeling embarrassed.
However, it’s important to be cautious when expressing your opinions online. The social media is a cultural mixing pot and it’s very easy for an innocent comment to have negative connotations to someone else.
We can share our experiences...
Sharing our experiences is something many of us do on social media.
We enjoy sharing our memories, accomplishments and our passions with the world, and in particularly through photos and video.
When people that you admire share their experiences, it can spur you to do the same. It doesn’t matter if you were backpacking across Asia, or out for dinner with friends! Social media allows a window into your world that others can find interesting.
You teach me something new every day...
Social media is the first thing many of us check when we wake up in the morning and as such it’s the main source of news that we are exposed to.
Social media can bring us all sorts of news, events, culture, trending topics and more that increase our knowledge and skills in many different industries every day.
Importantly, these things come from our extended network and introduce us to new things that we may not have experienced otherwise.
We can be spontaneous together...
You never know what’s going to happen on social media - that’s what’s so good about it. You could log on to Twitter and see your two favourite musicians having a fued or a trending hashtag is being perceived as two different meanings. Every day is a surprise.
You’re there for me at any time...
Social media does not have a start or end date/time. You can use it 24/7 if you wanted to, and to make it easier, there are scheduling tools you can use to schedule your posts in the future. This saves you time and also ensures you are getting content out there regularly and at the most popular engagement times for you or your business.
I always know where I stand...
Social media is a very measurable channel, so it’s a great way to gauge what is working and what isn’t. As you learn from your campaigns, you can tweak future plans to be more effective.
Um...something something content distribution...
(OK this one doesn’t really fit, but tweet us if you have a better suggestion…)
Social media allows us to distribute content at the click of a button.
Whether it is a blog post or a full marketing campaign, putting content out there via social media is a great starting point for launching your marketing campaign.
Depending on your reach, social media can also help send your campaign viral.
What do you love about social media? We’d love to know! Send us a tweet, @wearegecko!