PLANIdentifying your business goals, researching your audience and competitors before developing marketing themes
PRODUCEResearching and creating regular compelling content that aligns with your business goals and engages your target market
PUBLISHDetermining the best channels to distribute your content on for maximum engagement
PROMOTEIdentifying and building relationships with the target influencers in your sector to amplify your reach
PERFORMA dedicated account manager will monitor and measure performance and report progress on your own Sprout 365 dashboard
The 5 Ps of Content Marketing
The key steps to winning at Content Marketing
4th October 2016
Michael Octigan
Co-founder
Co-founder at Gecko. A Manchester United fan (actually from Manchester) with an unhealthy passion for American IPAs. Mike has been helping businesses make sense of digital for more years than he cares to remember.
