We recently sat down with Mark, our in-house designer and UX expert, to discuss what really drives success when it comes to creating a website that works. With years of experience under his belt, Mark has seen firsthand how important it is to get the user experience just right—and how even the smallest tweaks can lead to big improvements. UX isn’t something to take lightly; it’s the foundation that keeps users engaged and coming back. Here are 7 top tips Mark swears by to help take your website to the next level.
1. Prices Displayed Below Appear Cheaper
This one’s backed by science: when prices are placed below products, they tend to appear less expensive to users than when displayed above. It’s all about visual flow—users are more inclined to perceive value when pricing is intuitively placed where they expect it to be. If your site deals with pricing, especially in listings, try placing that number below the item to subtly reduce price perception.
2. Fewer Choices, Less Decisions (Hick’s Law)
The more options you throw at users, the longer they’ll take to decide. This is known as Hick’s Law, and it’s why choice overload can be paralysing. If your website has too many links, menus, or CTAs, users are more likely to freeze and leave. Simplify decision-making by trimming down options and focusing on clarity. Fewer choices lead to more action.
3. Prioritise Visual Hierarchy
Your users are skimmers, not readers. They want to find what they need quickly. This is where visual hierarchy comes into play—guiding the eye through your design. Use larger fonts for headings, bold colours for CTAs, and generous white space to create breathing room. Structuring your content this way helps users navigate your site effortlessly.
4. Use White Space Effectively
White space (or negative space) isn’t wasted space—it’s a powerful design tool. It gives elements room to breathe and prevents your site from feeling cluttered or overwhelming. By using white space effectively, you can draw attention to the most important parts of the page, making your content easier to read and your design feel more polished.
5. Stick with Familiar Design Patterns
Innovation is great, but when it comes to core website features—like navigation, search bars, or contact forms—users expect them to be where they’ve always been. Familiarity breeds comfort, and reinventing the wheel here could lead to frustration. Use familiar patterns to reduce confusion and make your site feel intuitive.
6. Readable Typography Matters
A clean, legible font is non-negotiable. The ideal line length is between 50 to 75 characters per line. Too long, and it becomes difficult to track; too short, and it feels cramped. Also, make sure your font size is at least 16px for comfortable reading on any device. Typography isn’t just about aesthetics—it’s crucial to the overall user experience.
7. Button Colour Matters
Believe it or not, the colour of your CTA (Call-to-Action) buttons can significantly impact user behaviour. Research shows that colours like green and orange often perform better because they stand out and evoke positive emotions. However, the key is contrast: your CTA buttons should stand out from the rest of your design. A simple tweak in button colour could lead to higher click-through rates.
Are You Ready To Optimise Your Website?
Mark’s insight is a reminder that UX is more than just pretty design—it’s about understanding user behaviour and making decisions that improve their journey. The experience behind those decisions is why companies partner with agencies like ours: we know the subtleties that make a website truly work, and we understand how to turn a site into a platform that engages, converts, and grows your business.
If you’re looking for an agency with the experience to optimise your site for better engagement and conversions, get in touch today. Let’s partner up and make your website the powerful tool it should be!
