Give us an H, give us a U, give us an M - we’ll spare you the rest! We spend a lot of time on Twitter and one thing that’s missing from a lot of tweets is humour. Of course some sectors don’t lend themselves to being funny and that’s fine.
However, there are plenty of businesses that could inject some funny tweets into their strategies. And here are the reasons why they (and you) should:
Stand out from the crowd
In a sea of sensible tweets and updates with pictures of people’s lunches (just kidding), a good old-fashioned bit of humour can help you stand out from the crowd. Adding a random and irrelevant joke is not the way to do it though - if possible try to relate it to your product, service or industry.
Maybe not all your followers will ‘get’ your joke or attempt at humour, but many people will.
An example could be if you're an IT support company and want to remind people to change their passwords. You could say something such as "Do you change your passwords as often as your underpants?" rather than just something serious and mundane.
Get an emotional response
When people read something and have an emotional reaction to it, they tend to remember it. We’re not saying every tweet you send out should be funny, but adding some in now and again will help to keep your business at the forefront of people’s minds.
Also, a jokey style tweet is probably more likely to get retweeted than a run of the mill one.
Show off the personality behind your brand
As the old saying goes “people buy from people”. This applies to social media too. Show off a bit of the real you and your personality if you want to break down the barriers and get to know your followers better.
That covers the “why you should”. Now onto the 5 ways to use humour in your tweets.
Use funny things you’ve heard people say in your office (you don’t have to name names!)
Ask people to substitute your product in film/song titles. For example if you sell shoes you could create a hashtag #shoefilms and have updates such as Free Welly (instead of Free Willy) followed by #shoefilms
Put your own spin on a funny news story or video, such as this video of babies eating lemons for the first time. Now if you were a restaurant or cafe on Twitter, I’m sure you could add use that in some way!
Recreate a famous scene from a film or TV show in your workplace. It doesn’t have to be high budget, just improvise once in a while and have fun with it.
And if all else fails, just retweet something funny from another Twitter account. We’ve made it easy by giving you a link to some below.
10 Branded Twitter accounts that raise a laugh
