This is the first post of my weekly diary series. I have chosen to do it on increasing your Twitter followers as it is a topic that isn’t too technical, and is a little light-hearted compared to more complex digital marketing channels (SEO, PPC, content marketing) that I am still trying to get my head around.
Also, social media marketing is where I probably have the most knowledge and skills gained through regular daily use and experience using it to promote a brand.
So, let’s get started:
If your business has a high Twitter following that is ever-growing, the chances are you have created a robust content strategy.
If not, don’t fret, this handy guide can help you get to grips with Twitter and the many ways to help increase your followers.
Firstly, a question some may ask, why do I need more followers?
Well, to begin with, a high follower count can establish a social authority - meaning the more Twitter followers you have, the more of an “expert” or “important” you are perceived to be.
When your customers are looking for a business, they can be more likely to choose a company who has a higher following (or Verified) on Twitter because they know they are established and can be relied on - they gain a sense of security.
It can also help increase brand awareness and sales to your business if you have a high following as more people will be talking about you, searching for your business and to see if you have what they’re looking for.
However, saying that, not all businesses need to have a social media presence to be successful. Some may gain awareness and sales through print marketing, word of mouth, or even just through other related businesses.
14 ways you can increase your Twitter followers:
1. Make sure your profile is complete
Your profile is the first thing someone will look at before they decide to hit the follow button – make sure they do by including:
2. Pick the right name
Creating a @username is required when creating a Twitter account but make sure you choose it carefully. Ensure it reflects your brand or business and is easy to find amongst Twitter’s 300+ million active users.
It is important to be aware of the dangers of having a similar username to others.
Spare a thought for the man who constantly gets mistaken for the UK department store, John Lewis.